Galen Karlan-Mason
    Let's meet

    © Galen Karlan-Mason | 2022

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    I’m building GreenChoice and various Vermont businesses.

    Living in San Diego.

    Lived in Boston & Lima, Peru.

    Grew up in Guilford, VT.

    Fascinated by food, public health, & sustainability + data + behavior change.

    Strengths: product, people, & SEO.

    Weaknesses: time management, being too direct, overthinking.

    Proactively learning sales, blue water sailing, guitar.

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    🌞 Purpose

    Maximize my positive impact by inspiring and empowering others to be their best selves and play big.

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    👷‍♂️ Problem spaces I’m focused on
    1. Health epidemic. 60% of American adults have a diet-related chronic disease. I’ve seen to much of my family struggle with chronic pain and disease to not be pissed off.
    2. Climate change. Climate change if not stopped will destroy quality of life for our grandchildren and lead to the end of humanity. We’re the last generation to be able to do something about. I wont be caught watching.
    3. Injustice & inequity. I’m very privileged as a white male born in America with an education. I want to do my part in leveling the playing field for all people.
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    🔋 Drivers

    Purpose. My family & ancestors. Privilege & power to solve big problems. Joy in working with smart people to solve problems. Empathy. Ego. Money.

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    🔎 What’s GreenChoice?

    We use AI and science-based standards to analyze food products’ health and sustainability impacts – for consumers and the food industry. Learn more

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    💭 Thoughts...

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    Carbon labeling

    Carbon labels for CPG will become table stakes, like Nutrition Facts Panels. But the carbon footprint metric is but one piece of quantifying a products sustainability impacts, and can easily mislead a consumer (or company) into thinking they’re doing better than they are.

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    Labor arbitrage

    It’s tempting and I try to use it, but it doesn’t really exist. Whether its an overseas team member, contractor in a developing country, or an unpaid intern–you will pay the difference between their rate and market rate, in your time, convenience, equity, sanity, missed opportunities, or other.

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    GLP-1 Drugs

    They will mask chronic illness and fuel the Big Pharma and Big Ag Complex to the detriment of society and our planet.

    Using capitalism

    Friends vs family

    High achievers dilemma

    Therapy

    Playing to win

    Wanting to be rich

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    🌊 Things that feed my soul...

    🤓 Solving hard problems with creative, smart, ambitious people

    ⚽ Playing soccer

    🏄🏼‍♂️ Surfing

    ⛵ Sailing

    🏍️ Riding my motorcycle

    🧘🏼‍♂️ Meditating

    🎶 Listening to music (esp. live! :)

    🥶 Daily cold showers

    🥶 Daily jump in the ocean

    💬 Positive mantras before coffee

    🍃 Being outside/in nature

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    📝 My writing...

    📊 What’s an ESG Score? The Basics of ESG Metrics & Issues (2022)

    🍽️ How Money Changed the Food Pyramid & Your Health (2020)

    🍞 The State of Added Sugar (Hidden) in Our Food (2020)

    🙏 My Raw Truth at 25 (2019)

    🐖An Industry of Animals
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    ❤️ Art & creative I appreciate...

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    Books

    Reading now:

    1. The War of Art
    2. Science of Advertising
    3. The Mom Test
    4. Tribes

    Favorites:

    1. Purple Cow
    2. The Alchemist
    3. Black Like Me
    4. Screw It, Let’s Do It
    5. Eat for the Planet
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    Music

    Top listens these days:

    Tyler Childers

    The Teskey Brothers

    Tems

    Outkast

    Omah Lay

    J. Cole

    Kanye West

    Kendrick Lamar

    misc. reggae & island vibes

    misc. jazz

    misc. tribal house

    misc. classical & piano

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    Podcasts / Radio

    My First Million

    NPR

    Planet Money

    How I Built This

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    TV / Movies

    Watching now:

    1. See

    Favorites:

    1. Oceans 11
    2. Food Inc.
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    🙌 People I admire...

    100% CONTEXTUAL; NOT AN ENDORSEMENT OF THEIR BELIEFS OR ACTIONS

    My family (most of them ;)

    Nelson Mandela

    Thich Nhat Hanh

    Elon Musk (not his political views or tweets)

    Walter Karlan (my grandfather)

    Marc Lore

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    🗣️ Quotes I love...

    • “None but ourselves can free our minds.” – Bob Marley
    • “Playing small does not serve the world.” – Merriam Williamson
    • “Live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi
    • “Don’t believe everything you think.” - Robert Fulghum
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    REACH OUT E: yo@2k-m.com C: 802-579-8753
    🗓️
    Let’s meet